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Client information
Maxima LT - Lithuania's trade market leader with more than 218 stores in different cities of Lithuania with more than 15 thousand people working there. It currently owns 449 stores in 4 countries and generating more than 7.279 billion revenue during the year.
Objective
Taking advantage of the craziness about 2011 European basketball championship, to create an interactive microsite, where all fans are able to record video greetings. Website functionality should be familiar to any user, video function is to operate effectively in all web browsers.
Solution
There has been developed an interactive website that has several buttons to click to record 20 seconds video or upload any video format that the administrator approved within the overall video gallery. All site visitors were able to rank video files by giving stars. Most stars gathered user of the week received the souvenirs of the Lithuanian national team.
Outcome
Campaign lasted for three weeks, during which there were published more than 50 videos. It also were more than 200 video files that have not been published. During the campaign website visited more than 500 unique daily visitors.
