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Client information
AB LESTO (LESTO) is a Lithuanian electricity distribution network operator. LESTO functions: transmission of electricity distribution networks to consumers, consumer needs, efficient connection of new users, distribution system operation, maintenance, management and development of their security and assurance.
Objective
For the new and innovative brand to enter in to the market to create online interactive game, which will act not only as an effective marketing communication tool to efficiently introduce a new brand on the market, but also to get some kind of benefit from the game itself. Online game should be easy, fun and informative.
Solution
It was decided to create a game that would count in home electric appliances, power consumption and to select suitable only for a specific customer payment for the electricity plan. The main rules of the game - arrange electrical devices in the default house and get advice - offer for energy payment plan.
