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Project information
Kaunas city municipality decided that brand is needed to Kaunas. Whatever the subsequent interpretations of the society was called, we agree with this idea - Kaunas is an attractive city in every sense, so it must have its own image, that help be able to "sell yourself".
Objective
To create a brand that is modern, contemporary and most importantly reflect the true spirit of Kaunas. The research shows that for the city visitors word "Kaunas" associates with Žalgiris, Kaunas Town Hall of Kaunas Castle, Žalgiris arena, Liberty Avenue, Kaunas University of Technology. The main task of creating the Kaunas City brand and slogan, which must show the city of Kaunas favorable for tourism, business investment and development, may reflect the city and highlight the dynamism, innovativeness, creativity, modernity, education and entrepreneurship;
Solution
Because we believe that Kaunas has no strong identity with the object or location (such as.: Paris and the Eiffel Tower or the Statue of Liberty New York), so we made a decision that the concept of the logo must shine with good emotions and should not be committed to symbolism. Our proposed solution makes use of the trademark by the need for celebration, seasons and so on.
