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Client information
DELFI.LT – the largest attendancy news portal in Lithuania , which is visited by more than a million visitors per month. DELFI also operates in Latvia and Estonia.
Objective
To create an interactive game for chocolate promotional campaign that is set to enter the market. The game should be extremely venturesome and enforcing to compete, as well as created on the popular game basis that everyone would know the essence and the game rules.
Solution
It was decided to develop microsite, where interective game is created using FLASH. Selected well known principle of the game where you eat all numbers 2 in the screen, also trying to reach better results using exceptional abilities given by chocolates. Goal is to eat all numbers 2 in the screen in the shortest possible time. The fastest users that had fulfilled the task will be awarded with prizes.
Outcome
During the monthly advertising campaign, the game has been played more than 100 thousand times. There were 20 thousand of total registered users. Top 20 players were awarded with special prizes.
